Jesse Golden, a former ballerina and model turned holistic health practitioner, has spent decades exploring the connection between beauty, wellness, and self-care.
A Balanced Approach to Holistic Health
Golden’s journey into holistic health began over a decade ago. Initially, she viewed Western medicine as the “villain,” but her perspective has evolved. She now believes in combining natural medicine with conventional approaches, emphasizing that both can coexist. “Being truly holistic means knowing there can be a place for both,” she said.
Golden’s daily rituals reflect this balance. She starts her mornings with natural light exposure to regulate her circadian rhythm, followed by facial dry brushing and lymphatic flow techniques. She also prioritizes early nourishment with a “loaded coffee” containing raw milk, collagen, and other superfoods. At night, she focuses on skincare, oral care, and magnesium-rich baths to unwind and improve sleep.
Adapting Wellness to Life’s Seasons
Golden advocates for adjusting wellness practices based on age, hormones, and life stages. “What worked for you in your twenties may not be what you need in your forties,” she noted. She encourages people to tune out overwhelming wellness trends and listen to their bodies instead.
Her own routines have shifted over time. While she once taught yoga, her practice now focuses less on the mat and more on how she lives. Motherhood has also influenced her approach, making small rituals of self-care even more meaningful.
It took years of people asking before she finally decided to turn her personal rituals into a brand.
Golden’s hands-on experience in formulating, packing, and shipping products taught her the importance of detail and customer experience. She refused to compromise on quality, even when working with manufacturers. “My name and my integrity are attached to it,” she said, emphasizing her commitment to every aspect of the brand.
While Golden’s creative side comes naturally, managing operations and a remote team has been challenging. She’s learned to surround herself with people who excel in areas she doesn’t, allowing her to focus on her strengths.
For aspiring entrepreneurs, Golden advises building an audience before investing in packaging or marketing. “Start sharing what you know, what you’re creating and why you’re creating it,” she said. Attention, trust, and connection are key when launching a brand.
Golden’s understanding of natural ingredients has deepened through formulation science. She highlights the complexity of botanicals, noting that “natural” doesn’t always mean safe. For example, certain citrus oils can be phototoxic depending on extraction methods and usage. Her formulations prioritize balance, stability, and long-term skin health over immediate sensory experiences.
“New doesn’t automatically mean better,” she said, emphasizing the wisdom of time-tested ingredients. Each botanical in the formula serves a purpose, creating a harmonious effect.
Its versatility makes it suitable for various skin needs, from facial oil to hair treatment and first aid. She uses it daily for nourishment, overnight hair care, and minor skin emergencies.
Living with Rheumatoid Arthritis and Holistic Health
Golden’s personal experience with rheumatoid arthritis has deepened her understanding of holistic health. She emphasizes the importance of addressing root causes and supporting the body’s natural healing abilities through nutrition, lifestyle, and natural medicine.
Formulation Science and Natural Ingredients
Golden carefully considers concentration, extraction methods, and ingredient interactions to create products that support skin resilience without compromising its barrier or contributing to long-term issues.
Golden’s early years involved personally making and shipping thousands of bottles, a process that taught her invaluable lessons. She became meticulous about every detail, from formulas to packaging, ensuring each product met her standards. When transitioning to manufacturers, she resisted shortcuts, spending two years perfecting the process to maintain quality. This hands-on approach also emphasized the importance of the customer experience, a standard she carried into every aspect of the brand.
The Versatile Heal All Oil
The oil’s universal appeal and multifunctionality have earned it recognitions such as EWG Verified, National Eczema Association Seal of Acceptance, and Think Dirty Verified, reinforcing Golden’s commitment to quality and safety.